For some of us, it is difficult to imagine running a business without some kind of SEO attached to our digital operations. But with every single SEO company on the planet promising seemingly unrealistic results, it’s hard to know who to really trust when it comes to the mystics of SEO. As with all technologies, we must ensure we update our efforts as advancements occur. We’ve put together a series of tips that can show you results to prove that SEO is an essential art form in this digital age.
Many companies will implement strategies put in place to optimise and regulate mobile traffic and, with increasing amounts of people visiting web pages from smartphones, it is hard to discard this as an unwise move. According to Marketingland.com more than 69% of of reportedly mobile-ready websites were deemed “unresponsive” in a survey, so it’s important to keep mobile in mind.
The best way to build backlinks to your website is to create relationships – the old fashioned way. Most influential bloggers are open to speaking business and a good way to get them on side is to simply open a conversation. If you have a product or service that is covered by writers around the country, be sure to do what you can to facilitate them. That way, when it comes to asking for a backlink, they’ll be only too happy to oblige. Perhaps, in the future, they might be willing to let you write a guest blog, which you, yourself, can fill with links.
Remember: bigger is better. While any backlinks help, it is better to aim for a big score on a hugely prestigious website than a bunch of smaller ones. If you’re ever in doubt about the size of a website (beware: bloggers have been known to exaggerate) you can check the website’s Alexa rank by searching it online.
Keep an eye out for more nice keywords that you think might send people to you. Take yourself outside the box and get inside the head of your perspective clients. What would you search to find your products? How would you want to be able to be found on Google? Search engine optimisation, technically, refers to all search engines but, to most, it applies almost entirely to Google.
A key aspect of SEO to bear in mind is your URL: does it make any sense? Many websites, like Facebook, create huge, sprawling (SEO dead) URLs for private data in membership area, but that doesn’t mean you should let that happen on your website. Anything that has numbers, unintelligible letters or words has to go. Refine your urls so they’re clean and tidy and, most importantly include key words. I.e. www.businessname.com/plumbing/new-york/contact-us/ is much better than www.businessname.com/page-1/session&/34/
By implementing these key – and mostly free – solutions to your website, we feel confident that the results will be worth every moment. While SEO can be a confusing and shadowy area of the business world, some set-in-stone hard and fast rules will be guaranteed to show results within weeks.